Founding: In 1996, Steffi Graf founded the Steffi Graf Sport GmbH (SGS) with specific aims: bringing management and business-associated activities more in line with her character; and establishing a sports-marketing and consulting firm.
In July 2000 the name of the representing company changed to Stefanie Graf Marketing GmbH & Co. KG (SGM).
Aims: At first, the company's main objectives were focused on the marketing, support and promotion of Steffi Graf, and on the Steffi Graf Team (founded 1997).
In 1997, however, the company organized and promoted the Fed Cups, thereby taking its first steps into event marketing.
Other focuses of the company:
-- Consulting The Stefanie Graf Marketing GmbH & Co.KG also links target groups and objective analyses with marketing and communication concepts, together with its clients.
-- Ideas and Concepts The SGM presents ideas, creates concepts and project plans, which are linked closely with the actual marketing and communications concepts.
-- Coordination and
Organization The company takes on planning, organization, and coordination of all actions with clients, sponsors, licensees, suppliers etc.
-- Conversion The Stefanie Graf Marketing GmbH & Co.KG supports the professional conversion of all projects.
-- Controlling and
Analyses Furthermore, the SGM leads and controls all work, budgets, licenses, deadlines, etc. Success is additionally controlled media analyses, clipping services and television research.
-- End products At the conclusion of each project, the SGM GmbH & Co.KG produces documentation and leads a final conference with its clients.
Address: Stefanie Graf Marketing
GmbH & Co.KG
Mallaustr. 75
68219 Mannheim
Manager: Hans Engert
Telephone: 0621 – 87 50 50
Fax: 0621 – 87 505 70
In July 2000 the name of the representing company changed to Stefanie Graf Marketing GmbH & Co. KG (SGM).
Aims: At first, the company's main objectives were focused on the marketing, support and promotion of Steffi Graf, and on the Steffi Graf Team (founded 1997).
In 1997, however, the company organized and promoted the Fed Cups, thereby taking its first steps into event marketing.
Other focuses of the company:
-- Consulting The Stefanie Graf Marketing GmbH & Co.KG also links target groups and objective analyses with marketing and communication concepts, together with its clients.
-- Ideas and Concepts The SGM presents ideas, creates concepts and project plans, which are linked closely with the actual marketing and communications concepts.
-- Coordination and
Organization The company takes on planning, organization, and coordination of all actions with clients, sponsors, licensees, suppliers etc.
-- Conversion The Stefanie Graf Marketing GmbH & Co.KG supports the professional conversion of all projects.
-- Controlling and
Analyses Furthermore, the SGM leads and controls all work, budgets, licenses, deadlines, etc. Success is additionally controlled media analyses, clipping services and television research.
-- End products At the conclusion of each project, the SGM GmbH & Co.KG produces documentation and leads a final conference with its clients.
Address: Stefanie Graf Marketing
GmbH & Co.KG
Mallaustr. 75
68219 Mannheim
Manager: Hans Engert
Telephone: 0621 – 87 50 50
Fax: 0621 – 87 505 70
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